Accent Values

We provide more than homes to rent – we want to help people thrive in their homes and build happy lives. The Accent Values are the guiding principles that ensure we give our residents the best possible experience with us and on their happy home journeys.

Why Have Values?

Our values are at the heart of Accent – we wouldn’t be who we are without them as they inform every decision we make, how we communicate, and how we improve.

For residents, our values come across as a consistent approach to what we do and build trust in us as a responsible and caring housing provider.

For our team, the Accent Values ensure we are all on the same page and are working towards the same goals.

Our Values

We are a housing association that works to improve people’s lives. We achieve that by providing safe, secure, quality affordable homes.

We can only provide all the above by always upholding the Accent Values:

We Are Driven

We do whatever it takes to get it right for our residents. Being driven means we approach challenges with fearlessness and energy. We want to improve people’s lives which is an ambitious goal and the only way we will do that is by being highly motivated.

A lot of our drive comes from residents themselves; whose stories are a constant source of inspiration and a reason to keep on doing what we do.

We Are Smart

We challenge ourselves to improve every day. We are smart enough to know that we don’t always get it right and smart enough to quickly adapt, change and improve. Acting smart also means we find the most efficient ways to make improvements.

Our team are all individually smart too because we believe an empowered and talented team is the way to success. We’re always investing in and celebrating our team.

We Are Energetic

We strive for the best every time and have infectious energy. Our energy drives our innovation and innovation is key to always delivering what we say we will. We are always looking for new ways to do things, particularly when it comes to the way we communicate with our residents.  

Our energetic approach to service choice and innovation means residents have various means of talking to us.

We Are Caring

We are genuine people who care. Accent is serious about providing quality homes and giving people the best chance at achieving everything they hope to. People are at the heart of everything we do and always have been.

Our relationships with residents can be transactional but for others, we provide a vital service that is more than housing. We care about tenants lives and gain trust by being here when we are needed.

What Our Values Mean To You

We don’t have a long list of values – we don’t believe in overcomplicating things and saying things for the sake of it. that’s why we just have a few values that embody our entire philosophy.

For residents, or anyone thinking about choosing a home with us, our values are sort of our personality and hopefully something you will experience with every interaction you have with us.

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