Our core values are an integral part of our Brand Culture.

Respect: Accountable, open, honest, integrity, fair to all, customer-focused, people-centred, inclusive, collaborative, approachable and accessible.

• We want to become a trusted advocate of the individual and the community.
• We build our business around the customer, and motivate our people to get the right results for our customer and partners.
• In making decisions we always take into account our customers' views and put ourselves in their position.
• We welcome and encourage involvement in decision-making processes by our customers and partners.
• We will be 'easy to do business with'.

Creativity: Innovative, free-thinking, imaginative and inspiring, pioneering, dynamic, vibrant, empowering and enterprising

• We want our people to be passionate and enthusiastic about their work and the vision we have set out, and we give clear direction to support this.
• We respect and value their contributions to the success of the organisation.
• We encourage and reward creative ideas that help to continually improve our services and bring in new business.
• We also take steps to help our people and customers fulfil their potential.
• Above all, we aim to develop a culture that permits people to take risks and learn from their mistakes.

Dependability: Strong, professional, committed, trusted, reliable, commercially astute and socially aware, sharing, delivering quality and sustainable products and services

• We have built our business over 40 years and utilise our experience and heritage.
• We have a strong financial track record and our people are knowledgeable and professional in their work.
• We are aware of risk but not averse to risk we have developed highly effective mechanisms to manage risk that enable us to take advantage of opportunity without jeopardising our solidity.We are aware of our impact as a business on the environment and are working towards minimising this impact.
• We are committed to quality and customer service excellence.
• Most importantly we strive to be a dependable business partner and an organisation our customers can trust and rely on.